Big matches nearby mean big energy in the region, and that’s a great opportunity for Mission. MISSION: GAME ON! helps local businesses host welcoming match-day gatherings and get discovered by fans looking for a great place to eat, drink, and cheer.
What is MISSION: GAME ON?
MISSION: GAME ON! is a community initiative led by the Mission Regional Chamber of Commerce with support from Community Futures North Fraser designed to help Mission businesses and organizations benefit from increased regional tourism and local excitement during summer 2026.
We’re keeping it practical:
- small micro‑grants to help cover event costs
- an online event hub so people can find you
- plain-language guidance so your event promotion stays compliant
What You Get
1) Small Business Micro‑Grants
Micro‑grants are designed to help you run a great match-day event without taking on extra financial risk.
- Minimum grant: $250 per business/organization
- Limit: one grant per applicant
- Eligible uses: temporary décor, small prizes, permits/fees, and food & beverage supports tied to your event
- Not eligible: capital improvements, permanent fixtures, or equipment purchases
- In return: you’ll run your event in a compliant way, share listing details for the hub, and send a short post-event recap
2) A Central Website & Promotion Hub
We’ll promote Mission as a fun place to gather while helping locals and visitors find events quickly.
- Public-facing features
- A searchable list of local match-day gatherings
- Event dates/times + key details (family-friendly vs. 19+, reservations, accessibility notes, etc.)
- Business spotlights to encourage local spending
- Business & organizer resources
- Clear guidance on compliant promotion language and visuals
- Safe event-name ideas and sample captions
- Planning checklist (permits, capacity, accessibility, responsible service reminders)
- Application deadlines, timelines, and FAQs
- A real contact person when you need help
Who Can Apply?
- Mission-based businesses
- Non-profit organizations
- Community groups partnering with a Mission business
You’ll commit to:
- Following public viewing and brand-usage rules
- Being listed on the MISSION: GAME ON! event hub
- Opening your event to the public (free or ticketed, it's your choice as long as you’re properly licensed where required)
- Displaying MISSION: GAME ON! materials onsite before and during your event
- Sending a short post-event recap (attendance estimate + what worked)
APPLICATION DEADLINE: MAY 15TH, 2026
Promote Your Event the Right Way
Brand & Public Viewing Compliance Guidelines*
We want your place packed and your marketing stress-free. FIFA takes their brand protection seriously, especially for world class events. Know what's available to you and what's protected to celebrate worry-free! The main idea is simple: you can host match-day gatherings, but you can’t make it look like your business or event is officially affiliated with FIFA or the tournament unless you have the proper rights. These brand protection rules apply to everything: your signage, social media, website, emails, newsletters, printed menus, table tents, giveaways, and any other way you communicate internally or with customers.
LEARN HOW FIFA World Cup™ PROTECTS THEIR BRAND HERE.
*LEARN MORE ABOUT FIFA'S INTELLECTUAL PROPERTY GUIDELINES HERE.* - DON'T SKIP THIS!
APPLY FOR A LICENSE THROUGH FIFA'S PUBLIC VIEWING PLATFORM HERE.
Do
- Use generic wording like: “soccer match night,” “international tournament viewing,” or “summer soccer watch party.”
- Use generic visuals (soccer balls, flags, team colours) that don’t copy official logos, emblems, mascots, or trophy imagery.
- Promote your venue experience: food/drink specials, reservations, accessibility, and respectful fan behaviour.
- Confirm what permits you may need (especially for outdoor screens, amplified sound, patios, or liquor service changes).
Don’t
- Use FIFA logos, official tournament marks, emblems, mascots, or trophy imagery in ads, posters, menus, or social graphics.
- Name your event with “FIFA,” “FIFA World Cup,” “World Cup 2026,” or anything that sounds “official.”
- Suggest you’re an “official” partner, host venue, sponsor, or endorsed location (unless you truly are).
- Run ticket giveaways or promotions involving match tickets unless you have explicit authorization.
* Licensing note (important stuff!):
FIFA has specific Public Viewing rules. Some events need a formal Public Viewing licence (for example, if you charge admission, bring in sponsors, or plan a large-scale public screening). The safest place to start is the FIFA Public Viewing Platform, which explains categories and how to apply.
*This is general guidance only. Each business/event is different so please confirm your specific licensing, permits, and legal requirements.
How to Get Involved
- Pick your event style (in-house viewing, patio viewing, or a bigger community-style screening).
- Confirm your plan (capacity, permits, licensing, and safe marketing wording).
- Apply for a micro‑grant.
- Get listed on the online hub.
- Host a great event then send your quick recap (if you're selected for a grant, we'll send you a form).